| Please contact
me to discuss your marketing objectives, or to request a proposal
for my marketing services. My experience is as follows:
New Haven, Connecticut
Director of Marketing & Communications (November 2008-Present)
- Develop and implement a vibrant public profile for the Festival
through media, branding and direct contact
- Oversee all Festival communications, publications and marketing
including an ever-evolving online presence, media relations, advertising,
messaging, brand management, design and public imagery
- Involved in defining institutional policy, setting direction and
influencing organizational culture as part of Festival leadership
- Responsible for earned income from ticket sales, merchandising and
other earned revenue sources as well as overall festival attendance
and impact
- Create and oversee the department budget and manage all marketing
staff, interns, and related contracted services
- Oversee all marketing reporting and analysis including market research
and data gathering as well as strategically implement plans for its
application
- Responsible for all group sales, database management, promotions,
and grassroots targeted marketed efforts
Hartford, Connecticut
Manager of Marketing & Sales (September 2006-November
2008)
- Implemented marketing strategies, campaigns, and pricing
- Facilitated promotions around concert events including soliciting
media sponsorships and designing and placing ads in various media
- Produced lists for mailings and telemarketing leads
- Managed eight marketing and box office staff with sales of over
$2 million per season (including a 24% increase in sales for 2008
Talcott Mountain Music Festival)
- Managed Blackbaud’s “Patron Edge” ticketing software
- Provided sales reports and data analysis
- Wrote and distributed concert announcements and press releases
- Solicited and coordinated press coverage and interviews with media
and artists
- Maintained relationships with media and community
- Managed corporate internet presence and online sales
- Wrote and published bi-weekly e-mail newsletter
- Handled customer feedback and complaints.
Hartford, Connecticut
Cultural Promotions Coordinator (February 2005-September 2006)
- Improved content and style of weekly “7-Day Arts & Entertainment
Forecast” e-mail newsletter
- Updated “ConnectTheDots.org” website with new initiatives
and graphics
- Produced customized online giving sites that helped United Arts
workplace campaigns cross $1 million mark
- Designed “Aetna First Thursday” flyers and ads
- Produced quarterly printed calendar
- Managed online calendar
- Served as liaison to Hartford Image Project
- Established “What’s Hot/Cool Culture” features
on Hartford.com
- Coordinated Hartford Advocate’s “Black-eyed & Blues
Fest” and “Grand Band Slam”
Cultural Promotions Assistant (November 2004-February 2005)
- Produced weekly “7-Day Arts & Entertainment Forecast”
e-mail newsletter and monthly “Aetna First Thursday” materials
- Managed launch of online event calendar
- Produced winter/spring printed calendar
- Updated “ConnectTheDots.org” website and added dance
and jazz sub-sites
- Secured new Let*s GO! venues and retail promotion
- Worked at produced events including Symphony on Ice and United Arts
Campaign Kick-Off
- Served as primary back-up for Greater Hartford Welcome Center and
front desk
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