Please contact me to discuss your marketing objectives, or to request a proposal for my marketing services. My experience is as follows:

Wesleyan University Center for the Arts

Middletown, Connecticut

Press & Marketing Director (February 2014-present)
Press & Marketing Manager (January 2011-February 2014)

  • Develop national, regional and local media coverage for Center for the Arts events and programs as well as the work of the arts departments at the University
  • Create marketing plans and lead the Center for the Arts Marketing Committee that monitors marketing campaigns and develops ways to make the Center for the Arts more accessible to the communities it serves, including the Wesleyan community, Greater Middletown and communities statewide
  • Lead a Creative Campus committee comprised of students who serve as ambassadors for the arts on campus
  • Manage the Center for the Arts and Creative Campus websites and coordinate web-based marketing elements including Facebook, Twitter, and other social networking campaigns
  • Enter Center for the Arts events on University web calendar
  • Compose and edit weekly e-newsletters and blog entries for the Center for the Arts and Creative Campus
  • Develop print marketing elements including brochures, postcards, posters and other collateral materials
  • Create and maintain event poster and brochure distribution lists and oversee weekly distribution
  • Oversee advertising placement and negotiate media sponsorships
  • Enhance the development of Center for the Arts mailing list and e-lists
  • Coordinate audience research to determine the most effective marketing mix
  • Strategize press opportunities with the Green Street Arts Center staff
  • Edit all programs for Center for the Arts performances
  • Supervise a student staff
  • Advise student publicity interns for department performances and productions

International Festival of Arts & Ideas

New Haven, Connecticut

Director of Marketing & Communications (November 2008-January 2011)

  • Develop and implement a vibrant public profile for the Festival through media, branding and direct contact
  • Oversee all Festival communications, publications and marketing including an ever-evolving online presence, media relations, advertising, messaging, brand management, design and public imagery
  • Involved in defining institutional policy, setting direction and influencing organizational culture as part of Festival leadership
  • Responsible for earned income from ticket sales, merchandising and other earned revenue sources as well as overall festival attendance and impact
  • Create and oversee the department budget and manage all marketing staff, interns, and related contracted services
  • Oversee all marketing reporting and analysis including market research and data gathering as well as strategically implement plans for its application
  • Responsible for all group sales, database management, promotions, and grassroots targeted marketed efforts

Hartford Symphony Orchestra

Hartford, Connecticut

Manager of Marketing & Sales (September 2006-November 2008)

  • Implemented marketing strategies, campaigns, and pricing
  • Facilitated promotions around concert events including soliciting
    media sponsorships and designing and placing ads in various media
  • Produced lists for mailings and telemarketing leads
  • Managed eight marketing and box office staff with sales of over $2 million per season (including a 24% increase in sales for 2008 Talcott Mountain Music Festival)
  • Managed Blackbaud’s “Patron Edge” ticketing software
  • Provided sales reports and data analysis
  • Wrote and distributed concert announcements and press releases
  • Solicited and coordinated press coverage and interviews with media and artists
  • Maintained relationships with media and community
  • Managed corporate internet presence and online sales
  • Wrote and published bi-weekly e-mail newsletter
  • Handled customer feedback and complaints.

Greater Hartford Arts Council

Hartford, Connecticut

Cultural Promotions Coordinator (February 2005-September 2006)

  • Improved content and style of weekly “7-Day Arts & Entertainment Forecast” e-mail newsletter
  • Updated “ConnectTheDots.org” website with new initiatives and graphics
  • Produced customized online giving sites that helped United Arts workplace campaigns cross $1 million mark
  • Designed “Aetna First Thursday” flyers and ads
  • Produced quarterly printed calendar
  • Managed online calendar
  • Served as liaison to Hartford Image Project
  • Established “What’s Hot/Cool Culture” features on Hartford.com
  • Coordinated Hartford Advocate’s “Black-eyed & Blues Fest” and “Grand Band Slam”
Cultural Promotions Assistant (November 2004-February 2005)
  • Produced weekly “7-Day Arts & Entertainment Forecast” e-mail newsletter and monthly “Aetna First Thursday” materials
  • Managed launch of online event calendar
  • Produced winter/spring printed calendar
  • Updated “ConnectTheDots.org” website and added dance and jazz sub-sites
  • Secured new Let*s GO! venues and retail promotion
  • Worked at produced events including Symphony on Ice and United Arts Campaign Kick-Off
  • Served as primary back-up for Greater Hartford Welcome Center and front desk